Skip to content
Martini
Explore
Open Martini

Guides2 min read

Turn a brief into a plan you can read.

Start with the decisions the production needs to make. Then give the work between those decisions a name, a date range and the right people. The aim is a schedule that helps the next conversation, not a perfect-looking chart.

1. Map the decisions and handoffs

Write down the intended delivery, the shoot or production period, and the decisions needed before each stage can proceed. Work both backwards from delivery and forwards from the current state. If those two paths do not meet, you have found something to discuss, not a reason to conceal the gap.

Pick a template in Martini that is close to the production. Review its phases with the brief beside you. Keep the useful structure and change anything that represents another kind of project.

2. Name the work and set the dates

Break each phase into tasks that are concrete enough to review. Give each one a start and duration, then check the end date. Martini represents a task as a continuous range, so two separated blocks of work should be described separately if the gap matters.

Add the relevant people and locations where available. Leave unknowns visible instead of inventing precision. For photography, use actual shoot-day tasks and cast assignments when you want to inspect a Day Out of Days view.

3. Review before you distribute

Read the timeline for overlap, the schedule table for exact dates and the calendar for daily context. Follow the work into the next handoff: does a revised duration leave the next task workable? Confirm important assumptions with the responsible person.

Export the reviewed plan for the next conversation and keep a copy of the version you sent. Martini’s workspace is stored in your browser; another device does not automatically have your project, and an earlier PDF will not change when you edit the current schedule.

  • Does every important handoff have visible work leading into it?
  • Are dates, task ranges and cast assignments current?
  • Have you identified assumptions that still need confirmation?
  • Can the recipient tell which revision they are reading?

On the desk

From a vague line to useful work

Illustrative task breakdown. The durations and dates still come from your production, not this guide.

Instead ofAsk what the work includes
“Prep”Casting, locations, department prep, tech scout
“Post”Editorial, lock, colour, sound, delivery check
“Revisions”Which review, which change, which next decision?
Put the idea into your next plan.Open Martini

No account needed for manual planning. Your project stays in this browser unless you export it or use a connected AI route.